For its digital media campaigns in France, Abeille Assurances needed to adapt TV campaign assets to social platforms. The challenge was to transform long-form, brand-driven content into short, engaging formats suited for Meta.
Objective & upcut approach
Our mission was to create catchy micro-videos optimized for digital performance. By repurposing TV campaign assets into multiple short-form variations, we delivered platform-adapted content designed to capture attention quickly and enhance campaign effectiveness.