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context & challenge

For its performance campaigns, CIC needed to scale content across Meta and Google. However, strict legal constraints and a strong brand identity made it challenging to produce fresh creatives while staying fully compliant.

Objective & upcut approach

Our mission was to create high-performing micro-videos while respecting CIC’s tone of voice and regulatory framework. By repurposing existing assets into multiple variations and concepts, we enabled continuous A/B testing and delivered fresh, compliant content adapted to each platform.

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LEAVE OLD AGENCIES IN THE 2000s. TRY UpCUT.