BAOBAB Collection

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context & challenge

For the launch of its new body care range, Baobab deployed a Meta campaign across France and Belgium. The challenge was to create fresh and high-performing content while staying true to the brand’s premium identity and existing guidelines.

Objective & upcut approach

Our mission was to deliver a high volume of refined micro-videos to support campaign performance. By repurposing existing assets and developing new creative concepts, we produced platform-optimized content that combines strong visual identity with engaging, performance-driven formats.

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