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context & challenge

For its conversion campaigns in Belgium, Ethias needed to refresh its social media creatives to maintain performance. The challenge was to introduce new content while keeping consistency with existing campaigns and brand identity.

Objective & upcut approach

Our mission was to boost campaign performance by delivering fresh and engaging micro-videos. By repurposing existing assets and placing Ethias products into real-life contexts enhanced with AI, we created platform-optimized variations that renewed creative impact and sustained performance over time.

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LEAVE OLD AGENCIES IN THE 2000s. TRY UpCUT.